McDonald’s – 24
McDonald’s wanted to give 24 gifts of joy to the world over 24 hours so we organized 24 regions to have events, activations and happenings for 24 hour straight hours (oddly enough, it took 36 hours due to timezones). We then downloaded content and tied it all together with a steady stream of engaging tweets, pics, gifs and videos for the entire time for the world to enjoy. Full disclosure: I slept for two hours, so 34 out of 36 hours. I’m weak.