Craig Geller – ACD/Copywriter

Craig Geller – ACD/Copywriter

Absolut Elyx

Turns out that Absolut has a fancy, copper-filtered vodka called Elyx which they market through The Elyx House, a very cool, exclusive space in the meatpacking district of Manhattan. To raise awareness of the House (and their upscale elixir), we teamed up with a bon vivant/Instagram influencer and I got to spend 30 days making up crazy Swedish-based lore and legend about the quirks that lie within.

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